Sew Saturday is promoted widely across the craft industry in print, online and across social media channels. Regional and national media outlets recognise how the campaign supports local businesses, as well as nurturing sewing as an important craft that people of all ages can enjoy in the company of others. This media support ensures that Sew Saturday is a high-profile and successful event.


Sew Saturday was launched in 2015 by the UK's best-selling sewing magazine, Sew. The campaign enjoys premium coverage in this title through dedicated features and social media posts leading up to the event, and is also consistently promoted throughout the entire craft portfolio of Aceville Publications, in market-leading titles such as Crafts Beautiful and Make It Today Dressmaker, as well as in its trade title Craft Business.


Sew magazine reach
Online Blog Posts

Which have the potential to reach around 5,087,098 with social media activity!

“It is wonderful that this annual event brings folks together and encourages more people to stitch. It is fantastic to see more people and new generations coming together to share their passion for Sew Saturday. You never know where a needle and thread might take you - the possibilities are endless!”

Dr Susan Kay-Williams

Royal School of Needlework


Craft Business gives its full backing to Sew Saturday. The publication speaks directly to retailers and brands to promote the event in the magazine, online and through social media, helping to get the message out there and help make the event the huge success that it is. So get involved and discover how you can benefit with increased sales and an expanded customer base!

“Last year was our third Sew Saturday! We love being able to celebrate all that is great about sewing with our customers and more importantly - be social with it! We'll always support Sew Saturday, it’s so great to have a day celebrating all of the passionate sewing and fabric shopkeepers up and down the country, helping to keep everyone sewing. What's better than sharing the sewing love?”

Becky and Fay

The Sewing Cafe in Hinckley, Leicestershire

With 250+ shops taking part across the campaign, Sew Saturday is a great way to put your shop out there and find new customers


Be sure to join in this year on social media