Sew Saturday is promoted widely across the craft industry in print, online and across social media channels. Regional and national media outlets recognise how the campaign supports local businesses, as well as nurturing sewing as an important craft that people of all ages can enjoy in the company of others. This media support ensures that Sew Saturday is a high-profile and successful event.
Sew Saturday was launched in 2015 by the UK's best-selling sewing magazine, Sew. The campaign enjoys premium coverage in this title through dedicated features and social media posts leading up to the event, and is also consistently promoted throughout the entire craft portfolio of Aceville Publications, in market-leading titles such as Crafts Beautiful and Make It Today Dressmaker, as well as in its trade title Craft Business.
120,000Sew magazine reach
Which have the potential to reach around 5,087,098 with social media activity!
Craft Business gives its full backing to Sew Saturday. The publication speaks directly to retailers and brands to promote the event in the magazine, online and through social media, helping to get the message out there and help make the event the huge success that it is. So get involved and discover how you can benefit with increased sales and an expanded customer base!
Sew Saturday stores held their own special workshops!
Little House of Patchwork
Lareen Anne Morris Alterations and Sewing
Coles Sewing Centre
Last year’s mascot was Daisy Dachshund...
Everyone enjoyed some sewcial sewing and natter!
Gather 'n' Sew
The Village Haberdashery
Sewing Machines Direct
People of all ages and walks of life came along.
SEW SATURDAY IS BROUGHT TO YOU BY: