THE STORY OF SEW SATURDAY

Find out all about Sew Saturday and its continuing success since it started in 2015

2017 - BIGGER & BETTER!

Last year the Sew Saturday campaign grew from strength to strength, with haberdashery stores across the UK taking advantage of all the freebies on offer! This included the exclusive Daisy dachshund mascot, plus the new addition of a quilt block and #SewSelfie props. Stores reported fantastic success with increased footfall and sales, with people of all ages flocking to take part in the event

250+ stores signed up across the whole campaign

2016 - BACK FOR MORE

The 2016 campaign was an even greater success, with 220+ shops nationwide signing up to take part. The Sew team held a seminar at CHSI Stitches earlier on in the year, offering advice on how to get the most out of Sew Saturday, which many retailers took to heart. Stitchers attended events to take part in workshops, make 'n' takes and take advantage of fabulous offers!

250+ stores signed up across the whole campaign

BACK IN 2015 - THE EVENT LAUNCHES

The very first Sew Saturday was launched on October 17th by Sew magazine, supported by Aceville Publications' entire department of crafting titles. It promoted the invaluable, personal service offered by bricks-and-mortar outlets and encouraged consumers across the UK to come in and support their local stores. 204 shops registered to take part and reported a huge increase in footfall and sales.

250+ stores signed up across the whole campaign

SEW SATURDAY IS BROUGHT TO YOU BY:

Sew Mag

SEW SATURDAY IS SUPPORTED BY:

EQS
Mettler
Dylon - Experts in Colour
abrams & chronicle books