So, what is Sewing Week?

  • Motivational Monday
  • Pattern Tuesday
  • Workshop Wednesday
  • Discount Thursday
  • Fat Quarter Friday
  • Sew Saturday
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This Year's Event

After four successful years of Sew Saturday, we're delighted to expand this annual event into a week-long celebration! As always, we are providing signed-up stores with the tools they need to make their day a success, which includes our exclusive llama mascot projects, #SewSelfie printables, plus plenty of promotional material, too! Sew readers and customers will also be treated to daily stitching goodies and downloads galore.

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check out the facts

Shops all over the UK have declared Sew Saturday to be a huge success for four years running. Those who took part have reported their best day's trading since Christmas and, in many cases, for the entire year! Not only did sales spike, but footfall also increased with a new customer base discovering their businesses for the first time, along with attendance from devoted regulars, making this a valuable event for the industry as a whole.

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    UK shops took part*

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    Sew magazine reach*

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    Social media industry reach*

* Signed-up shops since 2015
* Statistics based on Sew Saturday 2017
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